Let's Make Sure You're Covered For Black Friday / Cyber Monday Navigating BFCM can be very challenging. From figuring out what you can offer to setting up the infrastructure to run it, to marketing the event itself, there’s a lot to figure out! Not to mention that this is one of the most...

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject...

Cyber Week Winery Marketing: Planning Smarter, Selling Stronger Cyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it’s a chance to win new fans, reward loyal members, and end the year strong. The goal isn’t simply to discount — it’s...

Friends, when it comes to wine and e-commerce, what’s your Super Bowl? It’s Black Friday–Cyber Monday, or BFCM. No contest. It’s the weekend when your e-commerce channel needs to shine, and when preparation—or lack of it—can make or break your results. The wineries that profit during BFCM have...

Black Friday and Cyber Monday are game-changing opportunities for wineries to boost sales, attract new customers, and build loyalty. Our comprehensive BFCM Playbook is your step-by-step guide to crafting successful holiday campaigns. From high-value offers that preserve your margins to targeted...

Event Type: Webinar

Date: 10/31/2024

Join us on October 31st at 11:00am for this fast-paced session packed with actionable strategies you can implement between now and the end of the year! Jennie Gilbert, cofounder of RedChirp, and Susan DeMatei, President of WineGlass Marketing, will be joined by a special guest from Gloria Ferrer to...

Happy Holidays from VinterActive For better or worse, 2023 was a stunning year for DTC wineries. Since so much has already been written about our challenges, we're spreading holiday cheer by focusing on the most positive trends we saw in 2023. Topping our list is SMS wine marketing. Why? Because...

It’s mid-November, which means Black Friday is almost here. And since today eCommerce sales make up 21% of global retail sales, Cyber Monday is equally essential. (In fact, most retail bloggers refer to the entire weekend as one unpronounceable acronym: BFCM). According to research by Future...