Let's Make Sure You're Covered For Black Friday / Cyber Monday Navigating BFCM can be very challenging. From figuring out what you can offer to setting up the infrastructure to run it, to marketing the event itself, there’s a lot to figure out! Not to mention that this is one of the most...

Everywhere you look right now—Hallmark Channel, Netflix, social media—it’s Christmas in July. And while most people are watching cozy movies and pretending it’s snowing outside, here’s a better question for wineries: Are you ready for your holiday season? October, November, and December (OND) are...

New Mexico Tourism Department Launches Interactive Wine Quiz to Celebrate ‘National Drink Wine Day’ and America’s Oldest Wine Region SANTA FE, NM (February 17, 2021) – Just in time to celebrate “National Drink Wine Day” on February 18, the New Mexico Tourism Department (NMTD) launched the New...

Over two years we released 30 online courses that garnered 526 total views in the Sustainable Winegrowing On-Demand online course grant project! Here's what Participants had to Say: "The Sustainable Winegrowing on Demand course is thoughtfully created and packed with valuable insights. The content...

Expand Your Wine Brand with Rack & Riddle’s Canning & Bottling Solutions Full-Service Canning & Bottling Options At Rack & Riddle, we’re here to help bring your wine brands to life with our canning and bottling options for both sparkling and still wines. Whether you’re scaling up or just starting...

It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, the concern is valid. But the narrative misses key nuances. The reality is that younger consumers are still just that—young....

With so many wineries vying for customer attention, personalization in marketing is no longer a luxury—it’s a necessity. Tailoring your marketing efforts to meet the individual preferences and behaviors of your customers improves loyalty and enhances their overall experience with your brand....

The 2024 Olympics will take place in Paris, France, one of the most iconic wine regions in the world, and is a fantastic opportunity for wineries to boost sales and engage customers. With the event right around the corner, here are some fun and practical ways to make the most of this global...

ALL ABOUT ACQUISITION & DATA With summer here we've wrapped up the winter/spring conferences. This year we’ve noticed two trends. First, every conference seems to have at least one session on the importance of understanding your customer. If there is anything we’ve learned since COVID is that...

We've made it through the gauntlet of annual conferences that dot the calendar from January – May each year. This year we’ve noticed two trends. First, every conference seems to have at least one session on the importance of understanding your customer. If there is anything we’ve learned since...