After years of giving special gifts with each club shipment, the Firestone team tried Awtomic’s new feature that allows you to give subscribers the option between multiple gift choices as a reward with the Moments feature. Micaela set up a moment that lets each member pick between a trucker hat and a bucket hat. Within a few hours, more than 70% of the members had jumped in and chosen their gifts. “Adding in that layer of customization for the customer is such a huge win and it’s amazing to do it without complicating operations,” Micaela says. “You don't find that balance very often - usually you’re sacrificing one or the other.”
Firestone Walker Brewing Company has been an iconic Brewery and Merchandise brand on the Central Coast of California for almost 30 years, but it wasn’t until the global pandemic hit that they started exploring direct-to-consumer sales online for their beer products. It’s not surprising given how many hurdles and regulations there are around selling and shipping beer that honing their ecommerce strategy was a journey.
Today they have an incredibly engaged beer club that enables members to get beer and merchandise shipped to them directly in addition to access to special brews and onsite events. As fans of a legacy brand that played a big part in the early days of craft beer, Firestone members appreciate the brand’s persistent pursuit of the perfect beer and are enthusiastic and engaged in their club. Amazingly, over 60% of their club members have been customers of Firestone Walker for over 10 years. Most of their members attended their big beer festival this year in June.
With Awtomic they’ve been able to strike a great balance between operational efficiency and personal club benefits that make their club scalable but still reflective of the uniqueness of their beer and culture.
“We're not just there to sell large volumes of beer to the everyday consumer. We're really focusing on what we're doing - doing it right and continuously trying to improve upon that. I think that's really the key thing both in our beer and our culture both internally and externally - our customers are a part of that.” - Micaela Yeo
From Recharge to a custom build with no luck
When Firestone Walker launched the beer club online in February 2021, the team had recently decided to make the club a more curated selection and add in member exclusive products - like a special glassware that paired with those beers specifically. They used Recharge initially and felt like it didn’t meet their customization needs and ended up having a lot of issues with the automated charging itself with orders coming through with incorrect charges. It resulted in having to manually check and correct every order that was placed. “It always felt like it was a square peg going into a round hole,” Micaela remembers.
From there, the team decided their needs were so unique that they created a custom app so they could design everything from the ground up based on their requirements. That turned out to cause even more headaches as they learned over time how things needed to be different and many years of patching and adjusting made the system so fragile it required a lot of manual work as well. “It kind of just got to the point where it kept tripping over itself and it was causing more problems than it was solving. It was sucking up an insane amount of time of manual work to keep things going,” Micaela says.
Automating and Optimizing with Awtomic
The Firestone team was initially surprised to find that Awtomic supported all the needs they previously thought required a custom build, but enjoyed even more benefits after joining the platform, including a huge reduction in operation costs, time savings and great support and partnership.
A Round Peg for a Round Hole
Knowing they had complicated needs, it initially seemed too good to be true that an app could support them all out of the box. “The fact that Awtomic has everything in the platform to answer our personalized needs and complicated program was a revelation for me.” Micaela remarks. In addition to the complexities of managing the club and automatic billing, Awtomic integrates with all of the functionality Firestone already had in place to impose volume limits and other important requirements seamlessly.
Reducing Operational Costs
Along with moving their club over, the Firestone team also launched build-a-boxes both for members with exclusive beers, and non members for one-time purchases. Where they previously had to support multiple box sizes and packing requirements for any number of beers, they were able to greatly simplify their processes and packing materials because of the build-a-boxes. It’s a very significant reduction in costs and labor - just the other day, our leadership team was talking about how positive this transformation has been.” Micaela noted.
Loyalty engagement with Moments
After years of giving special gifts with each club shipment, the Firestone team tried Awtomic’s new feature that allows you to give subscribers the option between multiple gift choices as a reward with the Moments feature. Micaela set up a moment that lets each member pick between a trucker hat and a bucket hat. Within a few hours, more than 70% of the members had jumped in and chosen their gifts. “Adding in that layer of customization for the customer is such a huge win and it’s amazing to do it without complicating operations,” Micaela says. “You don't find that balance very often - usually you’re sacrificing one or the other.”
Stellar Support
The support and partnership from the Awtomic team is something that Micaela called out multiple times as a night and day difference in her experience. “The customer service that we get from you guys is unmatched,” she says. “I ask about something that feels like a crazy idea, thinking you would just laugh me off but you guys have had answers for everything. Even just the small day-to-day stuff - the fact that you guys are so responsive. It is an absolute game-changer. It is amazing.”
Conclusion
Firestone has done an incredible job of cultivating a meaningful relationship with its members and building community around their products. We’re thrilled that their beer club has found a technology solution in Awtomic that not only fits the bill but can help it scale and continue to delight members for years to come.
“Seeing the community that has come out of our Beer Club is absolutely astounding to me. it's one of those things that almost gets me teary-eyed. There are relationships between these people that have been formed throughout the last couple of years and formed new friendships. I have members who literally travel together now. At the end of the day, that's really what beer has always been about - bringing people together through experiences and bonding with others. I think that speaks more to who the customer is. The fact that they're doing this with us - that journey together - which I think is one of my favorite parts.” - Micaela Yeo
Metrics:
50% reduction in operational costs
70% subscriber engagement with moments
Five years ago, running a winery on Shopify meant duct-taping a lot of things together. Great for e-commerce. Okay for DTC. Difficult for wine clubs. Not really designed for tasting rooms.
That's changed.
The combination of Shopify's platform investments and a handful of wine-specific apps has created something genuinely new: a single operational stack that connects your tasting room, your wine club, your online store, and your loyalty program under one customer record. That convergence has real operational consequences — and it's why an increasing number of wineries are consolidating everything onto Shopify.
Here's what's actually different.
Your Card on File, Finally Done Right
One very frustrating limitation of running a winery business on Shopify used to be simple: Shopify didn't let you vault a customer's payment card and charge it later for anything other than a subscription — not from your POS or your back office or sales team for one-time purchases.
Awtomic's card-on-file capability fixes this. When a customer's card is captured — through your Shopify checkout, your Awtomic admin or customer portal, or directly through Shopify POS during a tasting room visit — Awtomic vaults it and makes it available for future billing for one-off purchases as well as club shipments.
This sounds like a small thing. It isn't. It means that valued members who are visiting don’t need to be asked to take out their card every time they want to order a bottle. When your team calls members to sell them wine outside of the club, they can place the order seamlessly without needing to invoice them. It removes the friction from ALL repeat purchases.
The Tasting Room Is Actually Great Now
Shopify POS has become legitimately good for winery tasting rooms. Recent updates — tap-to-pay, multi-location inventory, smart receipts — close most of the gap that used to push wineries toward a dedicated hospitality POS.
But hardware is table stakes. What matters for wineries is what happens around the transaction: signing people up for the club, managing their loyalty, and connecting the tasting room visit to the ongoing relationship.
A few apps have built specifically for this:
Awtomic handles wine club enrollment at POS. A customer who has a great experience at your tasting room can be signed up for your club before they leave — their card is vaulted, their preferences are captured, and they receive a confirmation email within minutes. No paper forms. No follow-up entry work.
Simmer fills in the restaurant and hospitality side — food menus, ticketing, coursing, easy splitting of orders between bar and food KDS or printers. For wineries with event spaces, caves, or food programs, it handles the complexity that a pure retail POS doesn't.
Angle brings loyalty and membership intelligence into the physical visit. Customers can check in at the tasting room using a wallet pass — their phone, their Apple Wallet, no app required. Angle surfaces their purchase history, their loyalty status, their tier, and their preferences to your tasting room staff before the conversation starts. Your team knows they're a premium club member before they've said a word.
What makes this combination work is that Shopify serves as the customer record underneath all of it. When someone checks in at your tasting room through Angle, spends $200 at your restaurant, and gets enrolled in your club through Awtomic — that's one customer record. One purchase history. One loyalty balance. One card on file.
That used to require a custom integration project. Now it's four apps and an afternoon of setup.
Reporting That Actually Tells You Something
Shopify's native analytics got dramatically better when they rolled out AI-assisted reporting. For wineries with mixed revenue streams — tasting room, direct shipping, club shipments, allocation releases — the ability to ask a natural-language question and get a properly segmented answer is a legitimate upgrade.
"Show me the top 10 zip codes by wine club revenue this quarter" or "Which products had the highest reorder rate among club members who joined at POS" — these queries used to require an export, a pivot table, and someone who knew what they were doing in Excel. Now they're a few seconds in Shopify's admin.
For wine-specific analytics — vintage performance, varietal trends across channels, correlation between wine club tenure and DTC basket size — Enolytics remains the standard. The Awtomic-Enolytics integration means your subscription data flows directly into the platform: tenure, billing status, cancellation reasons, offer acceptance. Enolytics layers on the industry benchmarks that make your own data meaningful — you're not just looking at your churn rate, you're comparing it to comparable-size wineries in your region.
The reporting picture for a Shopify winery now looks like this:
Shopify native analytics: Revenue by channel, product performance, customer acquisition — AI-assisted queries for day-to-day operational questions
Enolytics: Wine club health, member behavior, industry benchmarking — the analysis that informs strategy
Awtomic admin: Subscription metrics, dunning performance, cancellation reasons, retention analytics — the real-time pulse of your club
Between these three tools, you have meaningful visibility into every layer of the business without building anything custom.
The Real Unlock: One Customer
Shopify's fundamental value in this stack isn't any single feature. It's the customer record.
Before Shopify became the consolidation point, most wineries ran:
A tasting room and/or restaurant POS
A wine club subscription platform
A DTC e-commerce store
A loyalty program
Appointment booking and/or table management software
A corporate gifting system
Compliance software
Each of these systems had its own customer record. Syncing them — to the extent anyone bothered — was a quarterly data cleanup project.
With a Shopify-native stack, the customer who books a cave tour through your appointment tool, buys two bottles in the tasting room through Shopify POS, earns loyalty points through Angle, and then joins your wine club through Awtomic is one record. Their full journey is visible, their card is stored once, their communications come from one place, and their loyalty follows them across every channel.
The practical consequence: your tasting room staff can see that the person in front of them has been a wine club member for three years before they say a word. Your DTC team can see that a member who just cancelled had a failed payment six weeks ago and two unreturned shipment emails. Your marketing team can segment "members who visited the tasting room in the last 90 days" and "members who've never visited" and send different campaigns — without pulling from three separate lists.
This isn't a hypothetical. It's what's available right now, with apps that are designed to work together on a platform that was built for it.
Is This for Every Winery?
Yes - it can be! The best thing about Shopify is that it can grow with you. You can start off on a basic tier with a smaller set of apps and then adjust as you grow without having to do multiple platform migrations.
But it's especially valuable if you're growing, if you're managing a multi-tier club with hundreds of members, if you're running tasting room events and also doing DTC shipping and also thinking about loyalty — the fragmentation cost compounds quickly. Every time you add a channel without consolidating the customer record, you're adding reconciliation work and losing insight.
The wineries moving to Shopify at scale are doing it because the consolidation payoff is real. One stack, one customer, one view. The tech is finally good enough to deliver on that promise.
Awtomic is a wine club subscription management platform for Shopify — recurring billing, customer portal, card-on-file, Awtomic Moments, and built-in analytics. Learn more or book a demo. Reach out to us for a downloadable guide to the best wine partners in the ecosystem.
Looking for innovative ways to keep your wine club members engaged? Awtomic Moments lets you visualize and gamify retention—helping wineries build long-term loyalty, increase average order value, and create personalized rewards program
When it comes to wine club retention, wineries often focus on the basics: great wine, exclusive perks, and occasional discounts. But what if you could gamify retention, making every shipment feel like a milestone and every year of membership feel like an achievement?
That’s exactly what Awtomic Moments is designed to do. 🍷✨
What Makes Awtomic Moments So Unique?
Awtomic Moments is an industry-first tool that visualizes a customer’s membership journey, making it easy to see:
✅ What rewards they’ve earned
✅ What’s coming next
✅ Why it’s worth staying in the club
By gamifying retention, wineries can create excitement, anticipation, and long-term loyalty—turning passive subscribers into engaged advocates who stick around for years.
But that’s just the beginning. Let’s dive into some innovative ways to use Moments to maximize retention and revenue.
1️⃣ Reward Loyalty Over Time
💡 Give members something to look forward to with milestone-based rewards.
Awtomic Moments allows wineries to reward members based on tenure—whether it’s their:
3rd shipment – A free tasting experience
1-year anniversary – A special bottle or exclusive discount
5 years+ – VIP access to limited-edition releases
Instead of offering one-size-fits-all discounts, this approach creates excitement and strengthens brand loyalty. The longer they stay, the more valuable their membership becomes.
2️⃣ Create Location-Based Rewards
💡 Not all members can visit your tasting room—so why not tailor perks based on location?
With Awtomic’s segmentation tools, wineries can offer:
Local members – Exclusive tasting events, early access to new releases, or VIP invitations to winery dinners.
Out-of-town members – Free shipping on certain orders, bonus bottles in select shipments, or virtual tastings with the winemaker.
This ensures every member feels valued, regardless of their ability to visit in person.
3️⃣ Encourage Engagement Beyond Purchases
💡 Your best members aren’t just the ones who buy—they’re the ones who engage.
Awtomic Moments can reward club members for actions that strengthen your community and brand, like:
✅ Referring a friend – Earn a bonus bottle or club discount.
✅ Leaving a review – Get a credit toward their next shipment.
✅ Updating their preferences – Unlock a surprise reward.
This creates an interactive experience, encouraging customers to stay connected even between shipments.
4️⃣ Use Rewards to Guide Members to Higher Club Tiers
Expand revenue by introducing customers to premium wines & experiences over time.
With tiered rewards, you can incentivize members to:
🔺 Try higher-end wines – Offer premium samples after a set number of shipments.
🔺 Move up a club level – Reward members who upgrade with exclusive perks.
🔺 Spend more per order – Offer bonuses for larger purchases or add-ons.
By strategically introducing members to your best wines, you increase average order value (AOV) while deepening their connection to your brand.
Why Awtomic Moments is a Game-Changer for Wine Clubs
With the right rewards and gamification, wineries can:
✅ Keep members engaged for years—not just months.
✅ Increase member lifetime value through gradual upselling.
✅ Segment rewards to create a truly personalized experience.
And the best part? Awtomic Moments makes it easy to implement, track, and adjust—so your winery can focus on crafting amazing wine while we help you build long-term customer loyalty.
Ready to Revolutionize Your Wine Club?
If you’re looking for a smarter way to retain members and grow your wine club, it’s time to explore Awtomic Moments. 🚀
Let’s turn your wine club into an experience members never want to leave. 🍷💡
Check out how Intercept Wines leaned into the opportunity to use Moments to deliver rewards specific to their customers' interest in Charles Woodson.
For a long time, the standard wine club model was simple: you pick the wines, you set the price, members sign up and receive what you ship them. Curated. Chef's kiss. Non-negotiable.
That model still works — for the right clubs and the right member base. But the world has shifted. Members who joined in the past few years have been shaped by Amazon, Stitch Fix, and a dozen other subscription experiences that gave them control. They've come to expect customization as the default, not a premium.
And the data backs this up. Wine clubs that offer member customization see measurably lower churn, higher average order values, and stronger long-term engagement. Not because flexibility is inherently better — but because it removes one of the most common reasons members leave.
The Cancellation You Could Have Prevented
When you look at why wine club members actually cancel, a consistent pattern appears:
"I already have too much wine."
"I don't drink red wine and I keep getting red."
"We're trying to cut back on spending."
"We travel a lot — this just isn't working right now."
Notice what's not on that list: "I don't like your wine" or "I had a bad experience."
The majority of cancellations aren't rejection. They're friction. Members who liked you enough to sign up are leaving because the rigid structure stopped working for their life.
Build-a-box directly addresses this. When members can adjust quantities, swap varietals, or build their own selection from your available inventory — the "too much wine" complaint becomes a "let me dial this down to two bottles" adjustment. The "I only drink white" complaint becomes a white-only configuration. A problem that would have been a cancellation becomes a customization.
How It Works in Practice
A well-implemented build-a-box experience gives members a defined window before their shipment date to modify what's coming. In most implementations, you set the parameters:
Which SKUs are available for swapping. You can restrict this to current club-eligible inventory — no one's raiding your single-bottle allocation.
The quantity range. Members can add or remove bottles within limits you define. Someone overwhelmed can drop to two. An enthusiast can add a few extras.
Whether modifications affect pricing. You can offer flat-rate boxes (swap within the tier price) or dynamic pricing (add bottles, pay more).
The customization window. Typically 7-14 days before processing. Members get an email notification, make their selections, and the shipment goes out as configured.
The key is that this happens inside your existing club infrastructure — it's not a separate product or a manual process. Awtomic's build-a-box is integrated into the customer portal that members already use to manage their membership. No new login, no extra step.
The "Too Much Wine" Problem Is Specifically Yours to Solve
Wine clubs have a unique challenge that other subscription categories don't: the product is perishable, accumulates, and takes up physical space. Your member can't just let their skincare subscription pile up in a drawer. Wine takes over counters, closets, and eventually the relationship with the club.
A member who's fallen behind — who has 8 bottles from last quarter they haven't opened — is not going to be excited about the next shipment arriving. If they have no way to skip or reduce, their options are limited: drink faster, cancel, or do nothing and cancel later.
Build-a-box (or a simpler skip/reduce option) breaks this cycle. The member who can say "actually, just send me two bottles this time — I'm trying to catch up" is the member who stays for another year.
What Wineries Get in Return
Member flexibility isn't just a churn-prevention tool. There are some less obvious benefits:
Higher average order values. When members can add bottles, a meaningful percentage do. A flat club tier that would have processed at $90 becomes a $120 order because the member decided to grab an extra bottle of the white they've been enjoying. That's incremental revenue at near-zero cost.
Better inventory management. When you know what members actually want before you process their shipment, you can plan your picking and fulfillment more accurately. Less guessing about how much of each SKU to pull.
Stronger engagement signals. A member who logs into the portal to configure their box every quarter is more engaged than one who just receives what ships. Engagement correlates strongly with long-term retention. The act of choosing creates ownership.
A meaningful differentiator. Not every wine club offers this. If yours does — and the experience is smooth — it becomes part of why members stay and part of how they describe your club to friends.
Getting Started Without Overhauling Your Operation
The hesitation most winery teams have is operational: "If we let members customize everything, won't fulfillment become a nightmare?"
In practice, it doesn't have to. The key is setting clear parameters: a defined SKU set, a defined quantity range, a defined customization window. Members who engage with it do so in ways that are predictable and manageable. Members who don't want to engage don't have to — the default shipment still goes out if they do nothing.
Awtomic's build-a-box configuration takes about 20-30 minutes to set up per club tier. You define what's available, set the window, and it runs. The portal handles member communication, modifications, and inventory allocation automatically.
The wineries that have moved to a flexible model aren't doing it because it's trendy. They're doing it because it works — and because the math on retaining one more member per quarter easily justifies the setup.
If your club is seeing higher-than-expected churn and you haven't given members a way to customize, that's worth looking at.
Awtomic is a wine club subscription platform built for Shopify. Build-a-box, the customer portal, and Awtomic Moments are all included. Learn more or book a demo.
For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: “Can this platform help me grow into the future?”
For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: “Can this platform help me grow into the future?”
The truth is, covering today’s needs is table stakes. The real opportunity lies in embracing tools that unlock growth and connect wineries to the same ecosystem powering the world’s most innovative ecommerce brands. That’s why more wineries are moving to Shopify, and choosing Awtomic as the engine behind their clubs.
Built for the Wine Industry
With Awtomic and Shopify, wineries don’t have to choose between tradition and innovation. Our platform was designed to cover the full range of wine industry models and sales channels, including:
- Traditional clubs with curated shipments and member management
- Allocation models with the ability to bill card on file for orders and wishlist
- In-house sales teams that need easy, vaulted card order capture and customer management tools
- Tasting room experiences powered by Awtomic’s Shopify POS extensions that unify inventory, loyalty, and club management
- Best in class compliance integrations whether you use DRINKS, Sovos ShipCompliant, Avalara or VinoShipper, Awtomic has seamless integrations
This means wineries can modernize without sacrificing the tried-and-true models that drive their business today.
The Power of the Shopify Ecosystem
Shopify isn’t just another ecommerce platform—it’s an ecosystem. It gives wineries access to thousands of apps and integrations for marketing, loyalty, analytics, shipping, and more. When your wine club lives on Shopify, you’re no longer limited to what’s built into one closed system. Instead, you’re plugging into a network of best-in-class tools that evolve with consumer expectations.
But not all apps are created equal. Many providers in the wine industry “obfuscate” Shopify’s capabilities, forcing wineries into rigid systems that don’t fully leverage the platform. Awtomic is different. We were built specifically to unlock the power of Shopify—designed to work with the ecosystem, not against it.
Meeting the Needs of a Changing Consumer
The wine industry is navigating real headwinds: shifting demographics, declining consumption, and rising acquisition costs. Traditional, rigid wine club models don’t resonate with younger consumers who expect flexibility, transparency, and engagement.
That’s where Awtomic comes in. With flexible subscription options, intuitive customer interfaces, and gamified loyalty programs, wineries can create club experiences that feel modern and exciting. These are the kinds of experiences that help wineries retain existing members while attracting the next generation of wine lovers.
Building for Today and Tomorrow
The right question isn’t just “Can this technology handle what I do now?” It’s “Can it help me thrive in the years ahead?” With Shopify and Awtomic, wineries can confidently answer yes. You get the functionality needed to run clubs, allocations, sales teams, and tasting rooms—while opening the door to scalable growth, better customer experiences, and future-proof technology.
The wineries that embrace these opportunities today will be the ones still leading tomorrow.
Wine clubs are the heartbeat of most wineries. For many, they represent the majority of DTC revenue and a vital channel for building lasting relationships with customers. No one in the industry doubts their importance.
But here’s where marketing teams have a huge opportunity: wine clubs don’t have to be viewed only through an operational lens — managing allocations, shipments, and logistics. When approached strategically, they can become your most powerful marketing engine.
Why?
- Lower acquisition costs. Once a customer joins, every future order reduces the cost of acquisition.
- Higher lifetime value. Club members purchase more often, spend more per order, and remain loyal longer than casual buyers.
- Stronger brand belonging. Clubs are about more than shipments — they create a sense of identity and community that keeps members engaged.
That shift in mindset changes how wineries structure and market their clubs. Instead of “how do we fulfill this shipment?” the questions become:
• How do we personalize offers to different types of members?
• How do we make it easy for members to pause, skip, or swap without canceling?
• How do we turn tasting room visits into lasting digital memberships?This is where technology matters.
Legacy platforms often focus heavily on the operational side. But modern solutions like Shopify + Awtomic give wineries the same tools top DTC brands use to build loyalty, personalize marketing, and grow revenue — while still handling traditional models like allocations and case shipments.For marketing teams, the takeaway is clear: your wine club isn’t just about revenue predictability. It’s the center of your long-term growth strategy.
When it comes to wine club retention, wineries often focus on the fundamentals: great wine, exclusive perks, and occasional discounts. But what if you could gamify retention, making every shipment feel like a milestone and every year of membership feel like an achievement?
That’s exactly what Awtomic Moments is designed to do.
What Makes Awtomic Moments So Unique?
Awtomic Moments is an industry-first tool that visualizes a customer’s membership journey, making it easy to see:
✅ What rewards they’ve earned
✅ What’s coming next
✅ Why it’s worth staying in the club
By gamifying retention, wineries can create excitement, anticipation, and long-term loyalty—turning passive subscribers into engaged advocates who stick around for years.
But that’s just the beginning. Let’s dive into some innovative ways to use Moments to maximize retention and revenue.
Reward Loyalty Over Time
💡 Give members something to look forward to with milestone-based rewards.
Awtomic Moments allows wineries to reward members based on tenure—whether it’s their:
🍇 3rd shipment – A free tasting experience
🍷 1-year anniversary – A special bottle or exclusive discount
🎉 5 years+ – VIP access to limited-edition releases
Instead of offering one-size-fits-all discounts, this approach creates excitement and strengthens brand loyalty. The longer they stay, the more valuable their membership becomes.
Create Location-Based Rewards
💡 Not all members can visit your tasting room—so why not tailor perks based on location?
With Awtomic’s segmentation tools, wineries can offer:
🏡 Local members – Exclusive tasting events, early access to new releases, or VIP invitations to winery dinners.
🚚 Out-of-town members – Free shipping on certain orders, bonus bottles in select shipments, or virtual tastings with the winemaker.
This ensures every member feels valued, regardless of their ability to visit in person.
Encourage Engagement Beyond Purchases
💡 Your best members aren’t just the ones who buy—they’re the ones who engage.
Awtomic Moments can plug into the Shopify ecosystem to reward club members for actions that strengthen your community and brand, like:
✅ Referring a friend – Earn a bonus bottle or club discount.
✅ Leaving a review – Get a credit toward their next shipment.
✅ Updating their preferences – Unlock a surprise reward.
This creates an interactive experience, encouraging customers to stay connected even between shipments.
Use Rewards to Guide Members to Higher Club Tiers
💡 Expand revenue by introducing customers to premium wines & experiences over time.
With tiered rewards, you can incentivize members to:
🔺 Try higher-end wines – Offer premium samples after a set number of shipments.
🔺 Move up a club level – Reward members who upgrade with exclusive perks.
🔺 Spend more per order – Offer bonuses for larger purchases or add-ons.
By strategically introducing members to your best wines, you increase average order value (AOV) while deepening their connection to your brand.
Why Awtomic Moments is a Game-Changer for Wine Clubs
With the right rewards and gamification, wineries can:
✅ Keep members engaged for years—not just months.
✅ Increase member lifetime value through gradual upselling.
✅ Segment rewards to create a truly personalized experience.
And the best part? Awtomic Moments makes it easy to implement, track, and adjust—so your winery can focus on crafting amazing wine while we help you build long-term customer loyalty.
Ready to Revolutionize Your Wine Club?
If you’re looking for a smarter way to retain members and grow your wine club, it’s time to explore Awtomic Moments.
Let’s turn your wine club into an experience members never want to leave.
Check out how Intercept Wines leaned into the opportunity to use Moments to deliver rewards specific to their customers' interest in Charles Woodson.