Are you an expert in the field of wine and would like to share your ideas with our event audience? Let us know!

Wine Industry Network (WIN) would like to invite industry professionals, experts, and insiders to submit ideas and topic suggestions for the 14th Annual North Coast Wine Industry Expo Trade Show & Conference (WIN Expo) to be held on December 3rd, 2026, at the Sonoma County Fairgrounds.

We encourage you to share your ideas regarding panel discussions, case studies, or product presentations and consider joining our line-up of industry experts this December. If there are particular topics or subjects you would like to learn more about, let us know!

The deadline for submissions is Friday, April 3, 2026.

We look forward to hearing from you. Please click here to get started.

Wine Industry Network (WIN) hosted the 13th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo) at the Sonoma County Fairgrounds and Event Center on Thursday, December 4.

The WIN Expo, the largest trade show and conference focused on the North Coast Wine Industry, featured 12 conference sessions focused on Strategy & Leadership, Winemaking, Sales & Marketing and Vineyard & Growers. All four tracks presented interactive sessions to facilitate greater subject immersion, insights and value for the attendees, as expert panels of industry thought leaders and innovators shared their ideas, information and predictions to help attendees better prepare for the coming year.

The event featured a trade show that hosted nearly 250 exhibitors showcasing cutting-edge products and services available including 20+ new innovative companies. In addition, the event features educational conference sessions, as well as additional attendee attractions such as an outdoor equipment showcase, afternoon networking social, trial wine-tasting stations and showcasing the 2025 WINnovation Award winners.

“Despite the obvious challenges our industry has faced in 2025, this year’s Expo had an undeniable sense of optimism,” said Wine Industry Network President & CEO George Christie. “You could feel it in the conversations and see it in the energy on the trade show floor. There seemed to be a shared belief that the worst is behind us and that we’re turning a corner—cautiously, but confidently. I feel the same way and I’m looking forward to seeing what 2026 has in store for the wine industry.”

The 14th Annual WIN Expo will return December 3, 2026. For more information, go to: wineindustryexpo.com.

Explore the Science, Strategy, and Sensory Experience of Winemaking at WIN Expo

Three forward-thinking sessions.
One essential destination for winemakers.

Today’s winemakers are navigating a new era of production - where innovation, precision, and consumer-driven values are shaping the future of the cellar.

At this year’s WIN Expo, the Winemaking Conference Sessions, sponsored by Enartis, explore next-generation techniques and tools through a dynamic mix of expert insights, real-world case studies, and guided tastings. From alternative fining agents and sulfite-free protocols to thiol management and aromatic expression, each session is designed to equip you with practical knowledge to meet evolving challenges and craft wines with purpose and precision.

Clarifying the Future of Fining: Comparing Plant-Based and Traditional Fining Agents in Winemaking

With growing pressure to produce wines that are both sustainable and allergen-conscious, the use of plant-based fining agents is gaining momentum. In this data-rich, tasting-led session, winemakers will explore how these alternatives perform against traditional fining agents in both sensory and technical trials. You’ll gain a clear... Read More

Modern Winemaking Without Sulfites: Tools for Stability, Protection, and Longevity

Can wines be stable, fresh, and cellar-worthy without SO₂? This session says yes - and shows you how. Attendees will learn about microbial bioprotection, non-Saccharomyces yeast applications, antioxidant strategies, and sulfite-free stabilization techniques. A guided tasting of trial wines complements the technical content, offering a firsthand look... Read More

Unlocking Aromatic Potential: Harnessing Thiols in Fermentation

Thiols can transform a wine’s aroma, but unlocking them requires precision and strategy. This highly sensory session breaks down the science of thiol development and expression, from vineyard practices to yeast selection and oxygen management. Through guided tasting and expert discussion, winemakers will explore how to amplify... Read More

Click below to view the full conference program,  speaker line-up, and event details.

Smart Solutions, Resilient Vineyards, and the Future of Farming

WIN Expo sessions dedicated to Vineyard innovation, sustainability, and the technologies reshaping grape growing.

The challenges facing today’s winegrowers are more complex than ever - from rising costs and labor shortages to shifting regulations and climate pressures. At this year’s WIN Expo, the Vineyard & Grower Conference Sessions, sponsored by Verdi,  deliver practical insights and proven solutions to help you adapt and thrive in a rapidly evolving environment.

Through expert-led presentations, attendees will gain strategies for assessing ag tech investments, managing groundwater security, and turning vineyard identity into a marketing advantage. Whether you’re a vineyard owner, manager, or supplier, these discussions will equip you with the tools to build efficiency, resilience, and long-term success.

The AgTech Investment Dilemma: Determining Which Tech Solutions Meet Your Needs

Agricultural technology is evolving faster than most operations can keep up. This session provides a practical framework for evaluating emerging tools based on ROI, scalability, and implementation speed. From irrigation and fertigation automation to autonomous equipment and data-driven decision-making, learn which solutions... Read More

Groundwater Security and the Sustainable Groundwater Management Act: Challenges, Compliance, and Solutions

As SGMA regulations tighten and groundwater levels continue to decline, growers face unprecedented resource and compliance challenges. This session explores real-world strategies for sustainable water management and long-term operational stability. Learn how vineyard operations are navigating regulatory change, securing water access, and building... Read More

Name Recognition: Transforming Vineyard Identity into a Strategic Marketing Asset

A strong vineyard identity can be as valuable as the fruit itself. This session explores how showcasing terroir, appellation pedigree, and sustainability practices can build demand and elevate your brand. Learn how to transform your vineyard’s story into a marketing advantage that resonates with wineries, buyers, and... Read More

CLICK HERE to view the full conference program,  speaker line-up, and event details.

Winery Sales & Marketing Strategies That Resonate Across Generations

The wine consumer landscape is shifting at a rapid pace. Younger generations are redefining how wine fits into their lives—seeing it less as a tradition and more as an extension of identity, experience, and occasion. For wineries, the challenge is balancing authenticity and heritage while adapting to new expectations, platforms, and buying behaviors. Success now depends on crafting brand stories that resonate across diverse audiences and evolving channels, without losing the timeless qualities that make wine unique.

At this year’s WIN Expo, the Sales & Marketing conference sessions are designed to tackle these exact challenges. From building brands that withstand generational shifts, to connecting with modern consumers through influence and storytelling, to revitalizing programs that engage younger audiences while retaining loyal customers, these conversations will equip attendees with the tools to stay relevant, resilient, and competitive in today’s dynamic market.

Cultivating a Timeless Wine Brand In Changing Times

What makes a wine brand timeless? As consumer behavior shifts, staying relevant without losing authenticity is a challenge every winery faces. This WIN Expo session discuss how successful brands use archetypes and storytelling frameworks to create identities that resonate across generations and platforms. Attendees will leave with practical... Read More

Next Gen Wine: How Wineries Can Win with the Modern Consumer Through Influence, Identity, and Occasion

The next generation of wine drinkers isn’t following the old playbook, and neither should your marketing. This session will explore how Gen Z and Millennials are reshaping wine culture. Panelists will share insights into who these consumers are, what they value, and how they engage... Read More

Innovate & Elevate: Engaging Younger Audiences While Retaining Loyalty

Today’s wine consumer is evolving, and so must the way wineries communicate. This forward-looking session will dive into strategies for revitalizing brand identity, launching innovative programs, and reshaping DTC sales and hospitality to connect with... Read More

CLICK HERE to view the full conference program,  speaker line-up, and event details.

Future-Proof Your Winery with Expert Guidance at WIN EXPO

From Markets to Strategy to Data — Vital Insights You Can’t Afford to Miss

The wine industry is navigating a time of significant transition: rising costs, evolving consumer behavior, and volatile market conditions are forcing winery leaders to rethink how they operate and where they focus their resources. Staying competitive requires not only keeping up with change but learning how to use it to your advantage.

At this year’s WIN Expo, the conference sessions are designed to address the challenges that matter most right now. From making sense of overwhelming data streams to building brand resilience in uncertain times to navigating the complexities of the bulk wine and grape markets, these conversations will give you actionable insights and proven strategies you can apply immediately.

Drinking from the Data Hose: How Wineries Sort Through the Information Masses to Identify Impactful Insights

Turn data overload into smart, profitable decisions. Wineries are flooded with endless reports, numbers, and metrics, but how do you know which ones actually matter? At this WIN Expo session, you’ll learn how to cut through the noise, focus only on the insights that drive results, and stop paying for data that never gets used. Panelists will share the.... Read More

Future-Proofing Your Wine Brand: Strategies for Resilience & Long-Term Success

The wine industry is facing its toughest challenges in years. Rising costs, cautious consumers, and slowing sales are forcing wineries to make hard decisions about their future. But some brands aren't just surviving, they're positioning themselves to thrive when conditions improve. How are they doing it? Join seasoned industry leaders at WIN Expo as they share the exact strategies they're using to protect profitability and build long-term stability. This isn't theory or wishful thinking. Attendees will walk away with a prioritized checklist of actions... Read More

Navigating the Bulk Wine & Grape Markets: Trends, Pricing & Strategic Insights

Uncertainty continues to ripple through the bulk wine and grape markets, as supply, demand, and pricing dynamics shift in ways that challenge even the most experienced professionals. Drawing on fresh data from the 2025 harvest, this panel will share critical insights into market influences, regional nuances, and competitive pressures shaping the North Coast and beyond. Attendees will gain practical guidance to help... Read More

Click below to view the full conference program,  speaker line-up, and event details.

Registration is open for the 13th Annual WIN EXPO Trade Show & Conference

Discover new tools, learn from experts,
and reconnect with peers at the North Coast's premier wine industry event

The North Coast Wine Industry Expo (WIN Expo) returns for its 13th year and registration is officially open!

As the largest trade show and conference dedicated to the North Coast wine regions, WIN Expo has become the year-end business and networking event for professionals across Sonoma, Napa, Mendocino, and Lake Counties.

Nearly 300 exhibitors will showcase the latest products and services, alongside outdoor exhibits, trial tastings, and a robust educational conference. It’s a full day of discovery, learning, and connection, then still home in time for dinner.

This year’s conference sessions include:

• Cultivating a Timeless Wine Brand in Changing Times
• Drinking from the Data Hose: How Wineries Sort Through the Information Masses to Identify Impactful Insights
• The AgTech Investment Dilemma: Determining Which Tech Solutions Meet Your Needs
• Reinventing Sulfite-Free Winemaking: Proven Strategies for Stability and Market Success
• Next Gen Wine: How Wineries Can Win with the Modern Consumer Through Influence, Identity, and Occasion
• Name Recognition: Transforming Vineyard Identity into a Strategic Marketing Asset
• Navigating the Bulk Wine & Grape Markets: Trends, Pricing & Strategic Insights
• ...And many more!

Register Soon!
Early Bird Discounts are active for a limited time!

Do you have a topic idea that is going to WOW our wine industry audience at the beginning of December? Submit your ideas before April 4th, 2025!

The deadline for submissions is April 5, 2025.

Submit here.